Launched in Spring 2008, Byron Bay based label Mimosa celebrates it's first year on the Australian market to glowing reviews from fashion buyers and the media.  The creation of GRAB Denim founder Amanda Gilham, Mimosa is the result of over 15 years of in-depth fashion industry knowledge and experience.  With it's strong reputation for impeccable designs and attention to detail, Mimosa has captured the attention of department store David Jones, with the label launching in stores from August 2009.  Mimosa is a perfect for the exclusive David Jones customer, who have fallen in love with the label's unique take on occasional dressing.

The Spring/Summer 2009 collection comes together in vibrant jewel tones and MImosa's exclusively designed prints and fabrications.  The Spring collection sees vivid painterly prints mixed with lush tropical florals.  In true Mimosa style, each piece is detailed to perfection.  Ruffles, cut-outs and asymetrical necklines and hems combine with Mimosa's flattering cuts to make each and every piece a stand out.

Much like Claire herself, her clothes are a little eclectic, supremely feminine and elegant, not to mention subtly sexy.Remarkably, her clothes are also very affordable, without her having to make compromises on the quality of her clothes or dimming her commitment to style.

The idea for the lennox tees range was conceived (as are so many great ideas) from an idle exchange in the office.  It seemed like every time we came up with a new design for our textiles range, someone would say “That would look great on a t-shirt...” until finally someone else said “Hey, why don’t we print some?”.

So we did and sure enough they did look great on t-shirts.  And not only that, but the t-shirts looked great on everyone who tried one on.

So then the idea became a range and then a label and a brand, and now here we are - hoping you’ll agree and find something you think will look great on you too.